"We were hemorrhaging customers." That's how Marcus Chen, VP of Customer Experience at TechCorp, describes the state of their support operation 18 months ago. Today, their support team is a profit center. Here's exactly how they got there.
Company Snapshot: TechCorp
Industry: B2B SaaS | Employees: 850 | Customers: 12,000+ | Monthly Support Volume: 45,000 contacts
The Breaking Point
By early 2023, TechCorp's support team was in crisis. Their software had grown complex, their customer base had tripled, and their support infrastructure hadn't kept pace.
Before CallSure AI
- 15+ min average wait time
- 62% customer satisfaction
- 45% first-call resolution
- $2.1M annual support costs
After CallSure AI
- 2.8 min average wait time
- 91% customer satisfaction
- 84% first-call resolution
- $890K annual support costs
"Our agents were burned out. Every call started with an angry customer who'd been waiting forever. Morale was terrible. We were losing good people every month."
Marcus Chen VP of Customer Experience, TechCorp
The Implementation Journey
Phase 1: Foundation (Weeks 1-4)
Analyzed 10,000 historical calls. Key finding: 57% of calls were easily automatable (password resets, invoice requests, feature questions).
Phase 2: Pilot (Weeks 5-8)
Launched for 10% of incoming calls. Week 5: 67% automation rate. Week 8: 78% automation rate after refinements.
Phase 3: Expansion (Weeks 9-16)
Methodically expanded scope. By week 16, AI handling 100% of initial contact with 68% full resolution.
The Revenue Surprise
Lessons for Other Companies
- Start with data, not assumptions. Let the data guide your implementation priorities.
- Communicate relentlessly. Tell your team this is about making their jobs better, not eliminating them.
- Measure what matters. Resolution rate and customer satisfaction, not just cost savings.
- Be patient. Month one results weren't amazing. Month six results were transformational.
"Support used to be our biggest headache," Marcus reflects. "Now it's one of our biggest advantages. Competitors can't match our response times or satisfaction scores. That's a moat."
Could This Be Your Story?
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